SheKnows.com Launches Campaign to Benefit Autism Speaks
Our friends at SheKnows.com, a top women’s lifestyle website, have launched “SheKnows Where the Other Sock Went,” an awareness and fundraising campaign benefitting Autism Speaks. The campaign will kick off at a star-studded celebration on the first Friday of Mercedes Benz Fashion Week in New York City. The centerpiece of the campaign is a couture gown constructed from single socks donated by six-time Grammy Award winner and autism advocate Toni Braxton and designed by Project Runway star Michael Costello. A print campaign featuring the dress will be shot by famed fashion photographer Nigel Barker. The gown and print ad will be unveiled at the Sheknows.com Fashion Week celebration, and the dress will be auctioned off at an event in May, with all proceeds benefitting Autism Speaks.
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You know what would be nice? IF YOU EXPLAINED THE SIGNIFICANCE OF IT. For people who work with those with autism, you’d think clarity would be of utmost importance to you. ;)