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NBC Icon Bob Wright in a candid discussion on autism and how the advertising & media business has helped make Autism Speaks a household name

October 1, 2010 9 comments

On Friday, October 1 Autism Speaks was featured during Advertising Week, New York City’s preeminent media conference for advertisers.  Bob Wright, co-founder of Autism Speaks and former Chairman and CEO of NBC Universal and Vice Chair of GE participated in a discussion about autism and advertising. Bob had one of the longest and most successful tenures of any media company chief executive with more than two decades at the helm of one of the world’s leading media and entertainment companies leading from 1986 to 2007. He was joined by Andrew Robertson, CEO of BBDO Worldwide and a member of Autism Speaks’ Board of Directors, who moderated the discussion.

In the one hour seminar Bob discussed how he has applied his knowledge from the corporate world to the non-profit sector, and how Autism Speaks has succeeded in making autism a household word. Both he and Andrew shared the story of how they started Autism Speaks award-winning Ad Council public service announcement campaign thanks to the support of BBDO, an elite world renowned advertising agency, and the Ad Council. Since its inception, it’s garnered over $249 million dollars in donated media resulting in much needed awareness for families and has ultimately led to fundraising dollars for the needed research into the cause and treatments for autism.

Over the last five years, under Bob and Suzanne’s leadership, and with the help of hundreds of volunteers, Autism Speaks has emerged as the largest autism science and advocacy organization in the world. And autism has moved to the fore of the public’s consciousness – nationally and globally — in large part due to Autism Speaks’ innovative and highly effective awareness initiatives.

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